Xinghuo Glass Expands into Key Global Markets

Nanjing, China – December 2025 — Following the successful delivery of a bespoke crystal glassware collection to a luxury client in Italy, Xinghuo Glass is accelerating its global expansion strategy. Building on strong momentum in Europe, the company has outlined its next target markets across Europe, North America, and several fast-growing emerging regions.

Strengthening Europe: Expanding from Italy to Western European Hubs

Italy’s reputation for design excellence and craftsmanship makes it a strategic gateway for Xinghuo Glass. The recently delivered custom crystal series—crafted through precision cold-processing and hand-polishing—highlights the company’s capabilities in premium manufacturing.

Moving forward, Xinghuo Glass will focus on design capitals such as Milan and Rome, while expanding into France, Germany, and Spain. The company will also enhance its presence at major international trade fairs, including Salone del Mobile in Milan and Ambiente in Frankfurt, to strengthen brand recognition across Europe.

North America: Targeting Premium and Health‑Conscious Consumers

North America is set to become a key growth region in 2026. With rising demand in the U.S. and Canada for eco‑friendly, durable, and design‑forward borosilicate glassware, Xinghuo Glass plans to establish a customer service and showroom center in Los Angeles in the first half of 2026.

The company will collaborate with boutique home retailers and leading e‑commerce platforms to bring the “Xinghuo Glass” brand directly to consumers, focusing on heat‑resistant drinkware, coffee brewers, and storage solutions.

Emerging Markets: ASEAN, Middle East, and Latin America

Beyond mature markets, Xinghuo Glass is actively exploring opportunities in Southeast Asia, the Middle East, and Latin America. Initial distribution channels have already been established in Malaysia, the UAE, and Brazil.

In 2026, the company will introduce localized product portfolios tailored to regional preferences, including:

• Intricately engraved glassware for Middle Eastern consumers

• Tropical‑friendly drinkware with heat‑resistant handles for Latin America

• Dual product lines—soda‑lime and borosilicate glass—to meet diverse ASEAN market needs

Commitment to Quality and Sustainability

Across all markets, Xinghuo Glass remains committed to its core product philosophy: safety, sustainability, aesthetics, and practicality. All exports comply with international standards such as FDA and LFGB, and the company continues to advance green manufacturing practices to reduce its carbon footprint.

“Our vision is to make Xinghuo Glass a trusted global brand for high‑quality glassware in every household,” said the company’s General Manager Jimmy Wang.