Insightful of industry trends, XINGHUO Glass steadily expands into the global market

Recently, an announcement from Turkey’s Ministry of Trade has drawn widespread attention across the glassware industry. According to the notice, Turkey has launched an anti-dumping investigation into household glassware originating from China and Egypt, with the decision taking effect on August 29. Although this development directly impacts the industry landscape, XINGHUO Glass, as a specialized manufacturer of household glassware, is responding proactively with steady progress and forward-looking vision, continuing to drive sustainable business growth.

The current Turkish anti-dumping investigation focuses on glassware classified under tariff code 70.13, covering a wide range of glass products for dining, kitchen, bathroom, office, and home decoration purposes, while explicitly excluding products under tariff codes 70.10 and 70.18. The investigation period for dumping and the injury assessment spans a considerable timeframe, and the deadline for interested parties to submit questionnaires is pressing—underscoring the complexity and volatility of the international market environment.

Amid the ever-changing dynamics of the international market, XINGHUO Glass continues to demonstrate keen market insight. Its product portfolio spans diverse materials such as crystal glass, high borosilicate glass, and soda-lime glass, offering a full range of refined lifestyle items including water glasses, coffee cups, and red wine glasses. These products not only meet the diverse demands of both domestic and international markets but also embody XINGHUO’s ongoing pursuit of excellence in quality and design.

Market Diversification Strategy: XINGHUO Glass is fully aware of the risks associated with relying on a single market and has therefore been actively implementing a market diversification strategy. While consolidating its existing markets, the company continues to explore new opportunities, particularly in Central Asia and other regions of the Middle East. By participating in international trade fairs and establishing distribution networks, XINGHUO is enhancing its global brand influence. At the same time, the company places great emphasis on the domestic market, leveraging e-commerce platforms and emerging channels such as live-streaming sales to strengthen connections with consumers and increase market penetration.

Product Innovation and Brand Building: XINGHUO Glass continues to increase its investment in research and development, with a strong commitment to product innovation and quality enhancement. The company’s product lines—such as the XINGHUO candle holders and creative glass vases—have gained wide market recognition thanks to their unique design concepts and exquisite craftsmanship. This year, exports to Europe achieved a 15% growth, further demonstrating the strong market potential of XINGHUO’s product innovation.

Capacity Optimization and Cost Control: In response to the rise of global trade protectionism, XINGHUO Glass is actively exploring effective approaches to capacity optimization and cost control. The company is considering adjustments to production capacity to reduce manufacturing costs and enhance market competitiveness. At the same time, it is accelerating the adoption of automated production processes to improve efficiency, while ensuring consistent product quality and delivery reliability.

Despite the challenges of the international market environment, XINGHUO Glass firmly believes that challenges and opportunities go hand in hand. The company will continue to uphold the business philosophy of “quality first, customer foremost,” driving growth through innovation and winning the market with superior quality. Looking ahead, XINGHUO Glass will further deepen its market presence, strengthen brand building, and advance product upgrades, striving to secure a stronger position in the global marketplace.

Although the current Turkish anti-dumping investigation has brought some impact to the industry, XINGHUO Glass is fully prepared. With steady progress and a forward-looking vision, the company is actively responding to market changes, continuously driving business growth, and striving to create a brighter future together.