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NEWS RELEASE
NANJING, China — April 2026
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Mary
Marketing Department, Jiangsu Xinghuo Technology Co., Ltd.
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XINGHUO Glass has announced new growth targets for the European market in 2026, deepening its long-term global expansion as an OEM supplier of household glassware. The plan focuses on five priority markets and an upgraded product portfolio designed for European buyers who value design and quality.
Five Priority Markets in Europe
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Europe remains one of the most influential regions for global glassware trends, from large hotel groups to mainstream retailers. XINGHUO Glass has built a focused plan around five key markets:
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Germany
Core market for professional hospitality and kitchenware.
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France
Strong demand for wine glassware and elegant tableware.
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Italy
A design-centric market with high craftsmanship expectations.
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Spain & Portugal
Fast-growing restaurant and tourism sectors.
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Nordic Countries
Rising interest in minimalist, high-clarity glassware.
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Upgraded Products for European Preferences
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To support the targets, XINGHUO Glass is introducing upgraded lines tailored to European buyers:
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Long-stem wine glasses for professional service |
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Amber, colored, and textured glassware |
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The company is also expanding its OEM/ODM customization services, giving European hospitality brands, wineries, and distributors more flexibility in shape, color, branding, and packaging. See the full range of customization options.
Building Partnerships Across Europe
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As part of its 2026 roadmap, XINGHUO Glass is building long-term relationships with:
Restaurant and hotel supply distributors • Homeware and lifestyle retailers • Wine and spirits brands • E-commerce sellers • Regional wholesalers and importers
To improve service efficiency, the company is optimizing logistics routes and exploring additional warehouse support for European clients.
Quality and Sustainability
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Quality and sustainability remain central to the strategy. In 2026, the company will:
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Increase recyclable and eco-friendly packaging |
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Strengthen traceability across the supply chain |
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Continue improving energy efficiency in production |
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“Looking ahead to 2026, Europe remains one of our most important strategic markets. Our new growth targets reflect our confidence in the region and our commitment to providing European customers with higher quality products, faster delivery and more flexible customization options.”
— Jimmy Wang, CEO, XINGHUO Glass
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With a refined product strategy, stronger partnerships, and a clear market focus, XINGHUO Glass is positioned for a new stage of expansion across Europe in 2026. European buyers can contact the sales team to discuss distribution and OEM projects.
XINGHUO Glass is a household glassware manufacturer with a broad product catalogue and extensive automated production capacity. The company supplies distributors, importers, supermarkets, hotels, and lifestyle brands worldwide. For more information, visit Glassware Products.
Media Contact
Sales & OEM Partnership Team Jiangsu Xinghuo Technology Co., Ltd. Email: luke@xinghuoglass.com WhatsApp: +86-13305192503 Website: https://www.xinghuoglass.com
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